SourceAmerica ramps up social media engagement in 2020
SourceAmerica® reached millions of people in 2020 through our social media efforts on Twitter, Facebook, LinkedIn, YouTube and our newest social platform -- Instagram. Social media engagement with followers and stakeholders is truly where SourceAmerica’s mission meets the public. Through this formidable medium, our organization gives a voice to those who are interested in one ultimate goal – to grow employment opportunities for people with disabilities. Here are our six of the top SourceAmerica social media posts of 2020 in terms of overall engagement. Check them out if you haven’t already engaged with us!
SourceAmerica’s Top Posts of 2020
Top AbilityOne® Program-Focused Post – SourceAmerica’s Twitter followers really engaged with this post from July that featured a story posted to SourceAmerica.org about the ways that COVID-19 has changed the landscape for people with disabilities. From fluctuating employment numbers to highlighting the efforts of people with disabilities performing essential work through the AbilityOne Program, our organization has consistently focused on the effects that the COVID-19 pandemic is having on people with disabilities. This tweet provided our followers a forum for discussion and conversation.
Top Motivational Quote
In early October, we launched our Instagram account, which provided a new space for our stakeholders to engage on the important topics that surround the disability employment community. This post during the 75th observance of National Disability Employment Awareness Month in October conveyed a powerful message, coined by disability activist Robert M. Hensel -- “There is no greater disability in society than the inability to see a person as more.”
Top Performing Article on Social Media
SourceAmerica nonprofit agency Tradewinds captured the minds of readers around the globe with their inspirational effort to make a difference during the early stages of the COVID-19 pandemic. Their story, which published in April, was the top overall performing article on SourceAmerica’s social media accounts based on engagement.
Top Nonprofit Agency Spotlight
Rebecca, Amanda, and Lucy are part of the custodial team at the U.S. Coast Guard Academy in New London, Connecticut. The trio was recognized with a Challenge Coin by the Academy’s leadership for their hard work, dedication to service, and ability to stay flexible with their schedules. The Facebook post highlighting their story led the way in overall engagement for nonprofit agency spotlights in 2020. Well done, ladies!
Top LinkedIn Post
The launch of our National Disability Employment Awareness Month campaign was the top LinkedIn post of 2020. We celebrated this month-long campaign by encouraging people to advocate for policymakers to support legislation that helps create employment opportunities for people with disabilities, calling on businesses to commit to fostering a more inclusive workplace, and announcing partnerships with several social media influencers across the disability community.
Top Influencer Post
Another popular tweet during National Disability Employment Month was posted by actor and activist Nyle DiMarco. His message, in partnership with SourceAmerica, was to remind everyone that people with disabilities are “Always Essential.” DiMarco has nearly three million followers on Twitter, Facebook, and Instagram, cementing his status as a true social media influencer within the disability community and beyond.
What’s Next
SourceAmerica looks to continue its dynamic engagement with our followers on social media in 2021 with content that will demonstrate a day-in-the-life of people with disabilities, share uplifting stories about perseverance in the workplace, and feature videos that showcase the important work being done by these talented individuals.
Keep up with SourceAmerica across its social media spectrum on Twitter, Facebook, LinkedIn, YouTube, and Instagram.
If you’re part of a company that may be interested in working with SourceAmerica to employ people with disabilities, please contact customerservice@sourceamerica.org.
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